They needed more than a simple majority to codify roe. Same thing for trans issues, the John Lewis voting rights act, etc. etc. We can talk about removing the filibuster, but imagine the state of trans rights, voting rights, the economy, etc. when Republicans only need a simple majority to pass their legislation.
It's important to keep in mind that Republicans to gather support only need to stonewall Democrats. "We blocked the trans bill, we blocked the voting rights act that would have let illegals vote, we blocked them from allowing the murder of babies." Iirc economic matters only require simple majorities, so tax cuts for the rich are super easy for them to get through when they are in power.
Tbh the messaging itself I haven't seen much of, but "I'm not a Republican" is enough of a message for me since January 6th.
People like to forget the recession that didn't happen last year because Biden's administration busted it's ASS to keep Trump's economy from imploding our country for a decade. Instead it's "we have high inflation because Biden didn't do enough to fix Trump's economy."