He’s talking about bigger things than an option or preference in iOS. He’s talking about not being the first VR headset. Not being the first digital music player. Not being the first smart phone.
But it’s still a bit odd to be saying. Because he’s actually boasting. He’s implying we do things once we know how to do them better than the first movers. But this is preemptive boasting. Their stuff isn’t ready yet. It isn’t proven to be great, let alone better than competitors.
He should be saving this line for the interviews after “Actually intelligent Siri” exists. If it ever does. They have a lot of years of frustration with Siri to make up for.
“If you’re not doing anything wrong, you shouldn’t fear the wifi penetration.”