Started? Java has had a bad reputation since its inception. Slow startup, memory hungry, verbose. The main benefits of Java were its WORA mindset and its memory safety.
Rust takes that safety even further, plus it's making inroads in places Java would fall flat. For example, the M1 video drivers for Linux are written in Rust.
I personally can't wrap my mind around Rust's memory model.. Java is far easier to understand. That said, Rust certainly has momentum that I haven't seen since Java replaced Scheme in every university's CS101.
One of my oldest programming books is all about using machine language to program.
https://vintageapple.org/apple_ii/pdf/Apple_Machine_Language_1981_(raw-bw).pdf
At the time, even assemblers cost money. I remember saving up for Merlin which is an assembler for the Apple II.