I think the merge to full blown Macs would have happened by now, if not with phones; definitely iPads. With the M1 the fact that we aren't there at this point is almost inexcusable.
Steve wanted profits but he also seemed equally focused on innovations as well. Apple has become a profit forward company that seems to hold back innovations purely in the name of profits. Efforts on next-gen are stifled to fill tiny gaps so there's always room for the "next" thing; rather than setting sights high and pushing for another leap forward.
I think the merge to full blown Macs would have happened by now, if not with phones; definitely iPads. With the M1 the fact that we aren't there at this point is almost inexcusable.
Steve wanted profits but he also seemed equally focused on innovations as well. Apple has become a profit forward company that seems to hold back innovations purely in the name of profits. Efforts on next-gen are stifled to fill tiny gaps so there's always room for the "next" thing; rather than setting sights high and pushing for another leap forward.