mike

I think this is a fantastic idea and I agree regarding keeping the good memories. I put together a Portal cube a few years ago and have now started to put a collection of Tribal decks together in each color. These are all only including cards Pre-Horizons as well.

what is the actual player retention rate from these sets?

I would love to see this too. It's like a company that doesn't care about retaining any customers, just using the new customer data to show growth. The bottom falls out of that because any company/game/etc needs a core group of repeat and engaged long-term customers/users to keep it alive. That same group kept Magic alive for 30 years and they're now being told the game isn't for them anymore.

I think they truly think of Magic like Fortnite, and just as a joke, but in that they don't really care if someone plays for 2 weeks or 2 years, they just want as many people in the "system" as possible, thinking they will come and go throughout their lives. Maybe they see a new set that interests them and they come back in for a few months or years.

I don't think they care about or want to support the interests of players who play EVERY set and try to collect every card. I think that ship has sailed and it's now just all about casting a much wider net of peripheral customers and perhaps that can keep them showing growth for a while.

However, this all hinges on a couple very flimsy assumptions -- (1) that UB sets will never lose appeal as In-Universe sets supposedly have, and (2) that there are enough of this type of customer-player. What happens when UB sets are scraping tier 2 and tier 3 properties and sales go down? What happens when there's no more in-store in-person standard at all? At what point do they have to scale this back and return to "Classic Magic" to regain what was lost and try to grow the company again? What happens after 2 consecutive down-growth quarters for WoTC?

This is really well written and definitely echoes exactly what I've been feeling. Such a frustrating time right now.

No Pioneer RCQ season is the most insane thing to me. Just starts to get really good with the Amalia and Sorin bans, good enough to convince me to buy into the format after staying out of constructed for 6 years and then this rug pull. No clue what they're thinking here.

most players I know were into at least partially to avoid UB sets

This was why I bought in. I don't want a rotating format and this was the only non-rotating format without UB.

I didn't read the whole thing, mostly because I'm kinda scared to, but if this means UB sets are floating in through Standard and Pioneer than I think I'm done with the game for a little while. Pioneer was the last thing I was interested in and just bought into it in paper simply because it wasn't on Arena and wasn't part of the UB system but this changes that entirely for me. I don't know what the heck they're thinking here.

Yea I agree w/ all that. I was actually very excited and bought into LTR but these future UB sets are just not close enough to the in-game lore imo.

DSK seems like it has some fervent draft fans but I also think it's not a very interesting or fun set. The set's setting and lore also seem at odds with Magic historically.

I don't think it's the volume of sets that will suffer, but the quality of the set design in those sets. I feel like if resources are allocated more towards the UB cards we'll see all the cool and interesting mechanics and cards printed in those sets and then Standard becomes the afterthought.

Thank you for posting this, I think I definitely would have forgotten this was starting tomorrow.

I think this is just unfortunately where the game is going. They'll put more and more money and set design effort into these and less into the standard sets.

Standard being a turn 4 format is too crazy for me. That feels like Modern.

I'm glad they acted on this in Bo1, I think its totally fine and should be encouraged to be pro-active about bans in Bo1 in Arena. That is definitely a different game than Bo3 and should be treated as such.

I just really am not very interested nor do I see what the crossover appeal is for the Marvel Universe. These cards look kinda neat but Marvel already has Snap as a game. Also, is this basically a preview of the upcoming two Marvel UB sets that are to be released?