They aren’t EAs? At least one of them literally has a profile on LW, as pointed out in the other thread about this.
But maybe they consider themselves to fall somewhere else in the TESCREAL acronym. There’s six more letters to choose from, after all.

I tried to find the video but apparently it was deleted, but there's still a thread about it on productivity Reddit and even they seem to think it's a bit much.
That guy (and the whole toxic productivity mindset in general) is a rabbit hole all by itself.