livelikeian

You're not the only one.

Marketing is... marketing.

I mean, the answer is very clear. It's not one reason, but several:

• Reduced unit cost on the iPhone from removing the items and reducing the packaging requirements.
• Ability to sell the items separately at probably a higher per unit margin.
• Operations optimization. Reduced box size translates to significant reduction to freight costs.
• Adds to corporate sustainability results.