What don't you like about Feedly? Are you looking for more or less a direct replacement or are there some problems you have or features that you would like in the new tool?
There are hundreds of options out there, but it is hard to recommend anything without knowing what you are looking for.
I don't know why everyone is so negative. The gameplan seems pretty clear to me.
Apple is hoping that this is enough to break the chicken-and-egg cycle. Enough to get a few powerful apps such that more regular consumers will be willing to buy which again increases the addressable market which makes it more attractive to companies.