Hmm, surely there is no downside to doing all of one's marketing, both personal* and professional, through the false certainty and low signal of short-form social media. The leopard has only licked Sam's face, it will never bite and begin chewing!
*You and I may find the concept of a "personal brand" to be horrifying, but these guys clearly want to become brands more fervently than Bruce Wayne wanted to become a bat
Really starting to get a bit sick of Ars Technica. They're OK for general interest tech stuff, but their editorial line (and some of their commenter base) have been really credulous about AI vendors' PR.