I’m pretty sure this is in response to a recent California bill that forces digital storefronts to disclose if it is a license you are getting. Otherwise the storefront is not allowed to use words like “buy” or “purchase”.
https://www.theverge.com/2024/9/26/24254922/california-digital-purchase-disclosure-law-ab-2426
I’m not speaking from a place of facts, but I think the sentiment is if you don’t purposefully vote for someone within the two-party system that isn’t Trump, your vote will mathematically be a negative towards votes against Trump.
Not voting/third-party vote = one less vote against Trump/more possible votes for Trump