These large companies really need to learn that AI isn't a good tool for black and white decisions.
Right now I'm working on a system with drones and image recognition for farmers to prioritise where to use pesticides, in order to decrease the use of pesticides in the EU. For these things AI systems work really well, since it's just prioritising regions.
It's a bad idea to use it to make discrete decisions.
I really don't get how Heineken became such a big brand. It's the shittiest pils I've ever drunk, and I've drunk Cara Pils.