Glad to hear about this site today, gave the few businesses with actual Internet presence in my area bad reviews for their bad business practices of supporting Nazis
I've had business owners complain to me before for reviewing them without being a customer but Google has backed me up and left my review up every time (I check every so often): any interaction with your company is grounds for review, including ads (and people driving company vehicles, which is where many of my bad reviews come from)
It's not considered morally questionable to slather the bagel in schmear and deepthroat it like the town bike would, I'd guess that's gonna fuck with your statistics there