I read a while back that this is due to capitalism having ameliorated most production / operatioal inefficiencies. Now younger companies have to rely on people's 'self-improvement' and 'dedication' (ie. unpaid overtime, useless motivational speeches,...) to beat their competition.
When Ford implemented mass production, they gained a competitive advantage that didn't rely on any individual worker being extremely good at what they do. Same with McDonalds: The burger flipper doesn't matter to be successful, the system of delivery is what matters.
But when you're developing the 900th dating app, there isn't really much to innovate if you want to play it safe, so you just tell people that they have to be(-come) extremely good, quick, etc. at what they do and make personal growth one of your company principles.
I actually like to buy specifically Japanese, especially audio gear :)
Etc.