Their damage was already done with that CEO statement (for me), since after those remarks I cancelled my VPN plan with them. I'm not someone who's going to then follow them around and post negative comments on their Mastodon, X, reddit account whenever they post. I'm just going to walk away.
So, they will move to where their base is, just like trump did and they can sell there stuff to a smaller percentage of the market if they want. I will never understand why a company would actively try to cut their sales base in half or whatever.

Taco Bell started scamming people a long time ago by charging more for their "food" and primarily giving you lettuce and a shell.
If I order, and pay extra for a GRILLED CHICKEN soft taco, I don't want .1oz of chicken, 3oz of lettuce, and 6 thin pieces of shredded cheese.
I swore that place off years ago even though it WAS one of the fast food joints I would visit on occasion.