Google has already been caught out doing this. They reduced the quality of search results and placed ads and SEO (companies that pay to be first in the SEO rankings) ahead of other results. This was happening before they had a Gen AI LLM.
It's intent is to keep you on the search page longer, viewing ads so they can get more ad revenue.
They're an ad aggregation company first and foremost and search (along with their other suite of products) is how they serve those ads.
My problem is that the medium is how I can recall it. So if I did write it all out by hand, I would need scratch paper in order to write it all out to be able to tell it to someone else to prove I know it. This happened to me in school a lot.