I should probably have been more precise; their produce prices are generally roughly equal, plus or minus a bit, but the produce quality is almost always great, and it's easy to return if/when you get a rare dud.
Any other food item is almost always cheaper: dairy and other refrigerated foods, meat (great quality), non-perishable food, etc.
If you're happy to buy in bulk quantities, I haven't found any good alternatives to Costco.
Or keep the live service model, but label things correctly:
You're getting a subscription to the service that's guaranteed to last at least until [planned minimum end date]. Make it illegal to label anything using "buy" that doesn't grant a permanent, non-expiring license to the software or digital good.
There's nothing wrong with charging for a subscription. If that's their product, and the only way they can offer the product, then clearly market it that way and there's no legal problem under the proposed rules.
Granted, that still sucks for videogame preservation, but at least it's honest. And I'm not sure how many people will be willing to shell out $80+ for a "minimum 24 month subscription" to a new game, or pay $9.99 for a "micro"transaction they're guaranteed to keep access to for ~~8 7 6~~ 5 months.