I'd be perfectly fine if say, Walmart existed before the platform did but didn't sign up and some random person was using their already existing business name in an inappropriate way.
But changing your name 10 years after the guy made his account then thinking you're entitled to the name is dumb as hell.
I had no idea it was the same people. I liked the feel of the demo and stopped because I want to go in to the full game almost fresh at some point. It will be down the road because I have a huge pending backlog over the next month-ish, but it felt pretty interesting.