I think it's a type of vape, but it was popular a while ago and I haven't heard much since. Maybe this is an old meme?
Edit: quick search with an AI result appearing to pull from a pdf from a site against kids getting tobacco: JUUL's popularity peaked in late 2018 and early 2019, reaching over 70% of the US e-cigarette market. Since then, its market share has declined, falling to 42% by July 2020 and 36% by March 2022.
Aside from nearby structures, generally you don't want fire releasing toxins in the atmosphere,even were it just wood. Likely the are plastics, bad paints,and multiple other things we wouldn't want just burnt willy nilly. Not that I'm against the destruction of the place; fuck that place.