ah yes non vegan cooking is famous for being completely free of food colorings and any other ingredients or techniques used for purely visual flair. notorious for being illegal to look like another food item.
nobody is tricking themselves into thinking it's eggs, it just looks better and people are familiar with a yellow pile of mashed breakfast food instead of a white one. it would look gross with no colorings added, maybe something red like paprika would work just as well.
i find your aversion to making tofu scramble yellow strange, and i assure you when the turmeric hits the pan my mind does not go "ooh now it's eggs"
sure but i don't like watching videos of other people being angry, i'd rather he just delivered the information. and again, maybe i'm imagining the "shift" but after some point relatively recently his stuff felt different to me.