I cannot deny I prefer to eat a bit too much hollandaise with them, but I also really enjoy them "au natural".
I even like them from a jar.
I'm not sure why though. Just taste I guess.
I think what helps with the hype is that they are quite seasonal, so when they are available you hear a lot of people talk about them maybe?
Same with Rhubarb and "pepernoten" (if you're Dutch) for instance.
Using body wash in itself is not manly.