Their integration is the best you can get.
You need to buy an expensive phone, watch, computer (would you like to spend another thousand bucks for a monitorstand?) to take advantage of it, which is why I don't have and don't want anything apple. But if you have that, their software stack is superb.
Why do you say they are a moron?
It's a valid question.
Edit: ok, English is hard i confused the words as well. Asking why tattoo studios don't offer anesthesia is a valid question, euthanasia would be assisted suicide.