I think it's important with a piece like this to take a step back and figure out why the editor put it in the publication to begin with. Let's take a look at its components.
- Clickbait title driving clicks? Check.
- Topic that seems to violate long-held conventional wisdom (and therefore drive clicks)? Check.
- Grain of truth to drive controversy (and thus distribution on social media? Check.
This isn't propaganda. Some editor saw this, knew how people would respond, and published it for the clicks.
I read the article a couple of times. Nowhere in it is Ravitz advocating this model. He's talking about how he is using this model and thinks that it can be a wealth generator. He hasn't even sold his first renovated house yet; he just thinks he will sell it in August or September.
Strip away all the dressing up of the article and you could title it, "Guy who sells houses improves his house and plans to sell it for a profit, and if it works he will keep doing it."
That’s easy: Lemmy.ninja! Small, nimble, active, and awesome!
Edit: It occurs to me I should probably list some more reasons why Lemmy.ninja is so awesome: