There's a weird divide between self-determined identity and external classifications. Often, a culture forms around the label and the external label stops being relevant because the term has more social/cultural implications than practical implications. Some people internalize the label as that's how they wish to steer their future interactions, and others ignore the label and move on with their lives.
You can watch all of Star Trek, and some parts of society will label you a Trekkie if they find out, but it's up to you whether you choose to identify as a Trekkie, or just go about your life not making a big deal about it.
100% this.
Media is culture, and IMO people have a right to participate in culture. If it's excessively difficult or impossible to legitimately access culture, one has the moral right to illegitimately access culture, and share it so others also have access.
It's inexcusable to refuse to directly sell media. The internet has made it easier than ever to trade access to media for money. Geo-restricted subscription services should be a nice add-on option for power-consumers, not the only way to get access to something.