The whole thing seems rushed because the CEO of Unity, John Riccitiello, was the leading advocate of microtransactions when he was at EA, and now he is instilling the same culture at Unity.
How will they differentiate between pirated copies and legitimate copies? How will they distinguish first-time installs from repeat installs? Can we trust their algorithm? It just doesn't seem possible.
Ladies and gentlemen, I present to you the Americanisation of our society, where people know more about the Constitution of the United States than they do about the Canadian Constitution.