I was wondering if anyone else has done any kind of astronomy public outreach and if they had any advice to help keep the engagement up when folks are taking turns peeking through the scope.
About 20 years or so, yup. Star parties, observatories, planetaria, etc.
My plan has been to teach the basics of star finding, telescope use, etc.
Don't do this. The people who are going to show up to look through a telescope at the park do not GAF about how to use a telescope. They want to look through it and be awed by what they see. The work it takes to get to that point is of zero interest to 99.999% of them. Very often, the actual visual image you see is not awe inspiring, though, so you want to spend the time while people are looking through the lens explaining to them what they are seeing, and doing so in very awe-inspiring tones and terms.
Lead them to the feelings that they want to feel. Weave the story that reflects those desires back to them. Do everything you can to make them feel the scope of what they're seeing. Use the fact that it's an unimpressive smudge to hammer home just how god damn far away it is they are seeing. Trot out the big numbers. Tell them how far away it is in in light years, and then switch to miles. Reference what was taking place on Earth at the time the light first left its source. Relate it all to the things they relate to or care about.
And treat the telescope like it's the least important thing of the night until someone asks about it.
RSS is back. Forums are back. It's brilliant. Now I just need Musk and Zuck and Bezos to be no longer relevant to anybody's lives.