I understand you're coming from a good place, but I disagree. Someone who says stupid and arrogant things should be made fun of. Me included! I don't like being made fun of, but it sure helps me learn.
To paraphrase Asimov, his ignorance is NOT worth just as much as my knowledge.
I can't imagine how much some people would spend to achieve the kind of brand recognition twitter had. It was integrated AS A VERB in many languages. It's beyond stupid