Good, but like all other evil motions like this, they'll just take a short break, rebrand it / rework it / rename it / etc... and try again. And again. And again. Until everyone gets tired.
We have to stay diligent and keep defeating these assholes every time they try to take over the entire internet.
My tin foil hat tells me that these captcha tests were never about preventing actual bots, but rather they were intentionally put in place for google / whoeverelse to get free training on their image recognition software ai.