Marketing can be really broad. You can market a shirt or you can convince someone to join a cult. And you can find out if someone is more likely to join a cult through the gathered data.
If you don't see the dangers of propaganda and misinformation, like I said:
Just saying cold calling and door-to-door is the same as the data gathering tactics now shows your ignorance on the topic.
This is the only update I've seen from it. Thank you for posting this.