And while he highlighted some signs of unions reaching more people on platforms like TikTok, the union chief noted a stark fact: “Collectively, the trade union movement has fewer followers on X and Instagram than Nigel Farage on his own.”
“We directly represent five and a half million people, so we’ve got to get much better at using those social media platforms and talking directly to members and potential members,” the TUC head added.
Get on the Fedi!
For me the trailer did not inspire confidence.