The problem with this in the games industry is that usually those decisionmakers are the ones with the power, but aren't (or are barely into) games themselves.
The ones warning of backlash are often QA, and often don't get listened to. Then when the backlash inevitably happens it's all "we are sorry, we couldn't have known, all the feedback was positive".
Is this about that community manager who dared to have an opinion about more women's representation in games (on her personal Twitter)?