I can't, for the love of god, find the damned post and comment that talked about it, no matter how much I look for it.
Where I found it.
It was about the same screenshot though, and posted in Lemmy not too long ago (maximum 2 days before this post)
But, like, this is how language works. If you normalize a different meaning to a word, that word loses its previous function. That's what oppressive regimes and cultures do to the most useful linguistic tools of the oppressed.
Short explanation
They use the specific word, to identify and objectify those that use it first, and then co-opt the word and change the useful meaning to something that helps the oppression instead.
Am example is the word "woke", coming from poor African Americans, meaning to keep an eye out for dangerous racists. That word being, over a long period of time, stolen and bastardized by those same racists, and turned into a tool for othering whoever is not part of their cultural group.
So, it definitely works, and it should work better the more secretive the original meaning is.
There is no Firefox without people's desire for privacy. There is no sufficient privacy without people removing the diseased fingerprint of multiple big companies.
There is no possibility of a big browser surviving, without caving to big companies, in the artificially hostile web created by Google's monopoly.
And that last one is fundamentally unfair, beyond any accusation of "Derivative!" anyone can make.