I think this is quite the popular opinion, even among people who enjoy social media. I feel many people just accept this is the current state of things. But yeah, the evolution happened as the stress to monetize increased, so anything to keep people on the platform.
If you post something that makes someone stay on platform long enough to see an ad or two, wonderful! The algorithm will bless you with exposure and the emptiness in your soul will be filled with likes.
Social media platforms want to make ad revenue, they need the audience to stick around and they will employ all kinds of psychological trickery to do so.
Oops I mean "the creationism happened".
/s of course