I think it is part of a long term strategy.
They saw all the negative feedback that was given when the first announcement came and there were a lot of users saying its not so bad or that we should give them a chance then.
Eventually everything became quiet and things moved on now there is a steady rise of pro Meta comments again and this time it will lead to a less violent reaction because it has already happened once before.
Rinse and repeat until they become the norm.
I appreciate it.