I hate it too, but it is to prevent their post from getting flagged and/or removed. It's a new form of censorship that came into being from advertisers who don't want their products associated with certain topics. The advertisers then threaten to stop advertising on the platform which caused the platform to automate cracking down on any topic that isn't considered advertiser friendly, regardless of how innocent the word's use is.
When this happens "d֎ath" is inevitable.
One could argue this was true a few years ago, but EVs are more viable now.