That reminds me of a project that a city in i think Norway started. In winter, clear the sidewalks, bike lanes, and side streets first.
The drop in hospital visits saved them billions, as slip and fall injuries plummeted (walking kids to school) and people just went to work a little later or worked from home if weather was a concern.
That’s the one. The feminist angle brought an interesting approach but ultimately the branding was a challenge for people.