Even if the US weren't a shit show right now, this is still a good move. These top players have gotten very comfortable with their high user share. The only way to get them back to following the consumer needs/wants is to hurt them monetarily. Microsoft has experienced this before with IE and their assumed domination of everything computing in the early 2000s. People started switching away from their closed ecosystem and they, painfully, had to redesign things to meet needs. Windows 8 is the same thing. Ballmer's Microsoft lost alot of consumer sentiment by pushing things people didn't want.
The difference now is that so many people are willing to take whatever poop is shoveled at them. It will take more of us who are intelligent and discerning to flip away and bring others with us. Nadella will be the next Ballmer if he's not careful. Google will lose out to another search engine, or engines, if the aren't careful.
Open source is the way, but not without alot of support for "the lesser" among us. Fediverse and big social media alternatives as well. The Internet of today is nowhere near the magnificent beast it was in the 90s and very early 2000s. No intelligent person wants AI slop 24/7.
This is a nice blast (no pun intended) from the past. I put one of these in my first new and fully built PCs back around 1994. I had 30-pin SIMMs left over from my previous 386 that worked well in the add-on slots. That was about the coolest thing on that 486 since I went with a VLB video card and couldn't afford a CD-ROM. I think I ran with the AWE32 through several upgrades until I bought an off-the-shelf HP in 2000.