For a showroom vehicle where you want everything on the vehicle to be as spotless and unblemished as possible, yeah, I would imagine some places would.
Sure, not everywhere is gonna do it, but I would guess that they had a time or two where a car slipped on the curb and scuffed up the tire. It's one more thing to potentially turn off a customer. Plus, they maybe can't sell the car until they replace the damaged tires (just my guess).
Basically, the big circle is what you think of them, and the small circle is what you believe they think of you.