It's both. Young men are being pushed right because much leftleaning messaging has decided to, uncharacteristically, broadly paint men in general as bad, instead of being more focused with their targets. This is unlike every other things where it fights against stereotyping.
The right is [falsely] promising solutions to their concerns.
The left is telling them it's their fault and to fuck off because other people have worse problems and blaming men [in general] for those other people's problems. And then wondering why they lost the young men in the last election. Young men are just as poor as everyone else, stop blaming them for shit old ass billionaires did before they were born.
The right wing routinely try to co-opt terminology and twist it to their uses. You've fallen for this again by assuming every mention of a term is actually the twisted propoganda version.