"hot dog sauce..."
Heinz ketchup once tried to rebrand their ketchup as "hot dog sauce" to trick the good people of Chicago into accidentally tainting their hotdogs with ketchup. We remain strong and stubborn as ever, but that was a close one. Sometimes I feel like the people of Chicago would be more open to adding licorice sauce to their hotdogs than ketchup.
Even if you took that image and used it to create a black and white illustration, it would be way too busy. The logo on the left isn't exactly amazing, but it's decent and checks all the boxes for usability and readability. The one on the right is more like... an image made for an ad which you can't put on a hat for example. The amount of times I've had to explain logo basics to a client who want to do something like the image on the right isn't great, but they usually understand why these rules are in place after explaining and they generally respect my expertise. But not everyone...