It really winds me up how results that match every search term aren't prioritised any more. I often search for very specific pieces of hardware, and it's been a nightmare since the late 2010s. You now have to pore over each result to check that it's 100% what you're are looking for.
SEO exacerbates the problem, but I'd say the root cause is the algorithm itself.
In 2021, I got an email that said: "We have temporarily suspended your inactive Ubisoft account and will be closing it permanently in 30 days in accordance with our Terms of Use." - And my account had two games at the time.