Maybe you old comrades remember, but schools in the 90s were full of homophobia. "That's so gay" criticised any action that deviated from some masculine ideal. I got this multiple times a day, and I learned to stifle my personality to avoid the rebuke of my male non-friends. I'm not even complaining, there's so so many that had it way worse than I did.
Still working on getting out of it and actually expressing any of my personality since then
Also tried dating gay men as people told me I was and I would get hit on semi-regularly by gay people, but never got very far. I imagine it is similar for gay people who do straight dating for a bit.
Didn’t blizzard do this as well with the overwatch porn? Think that ended with the category simply being renamed from overwatch to something different.