Most "non tech-savvy" people I've tried to explain the concept of open source software and initiatives like the Fediverse to just outright don't trust them. Whilst they might say they'd prefer for software and services to not track or manipulate them if you asked them directly, they can't truly conceive of tech that doesn't.
The only interactions these people have had with the digital world have been as part of the modern data scraping hellscape that was once termed "Web 2.0" after the internet went mainstream in the '00s. They weren't part of the internet when it was a niche interest and more open, so they know no better and accept that predatory behaviour as the way of things.
I'm not an expert in psychology but I don't think it's overly dramatic to say it puts me in mind of those poor individuals who were abused as children, never received therapy and go on to seek out other abusers in adulthood.
Well, yes, but it was unrelated to that conversation.