I would think like however ungovernable is meant but directed toward businesses and markets.
I guess that may look like disregard for contracts, refusing to sell to businesses, applying for jobs only to string businesses along or ghost them like they have so many, or things like this?
Asking to see how people interpret and run with the idea, what they consider unmarketable and the ways to achieve it
No no, if they could hire you for that you'd be marketable, but if you actively liked the product and kept talking them up only to make them uncool and refused being paid to or paid to stop, maybe? ๐ค