this post was submitted on 04 Mar 2024
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Futurology

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A combination of millions of people with production skills in California, and a huge domestic market able to spend billions has fuelled one of America's biggest exports - TV & Movies. They're not the biggest exports in dollar amounts, petroleum brings in almost 50 times more, but they give America something else apart from money - soft power via an outsized place in global cultural consciousness.

What happens when that sharply recedes? Soft power isn't as easily counted as the size of aircraft carriers or the number of missiles, but its effects are real.

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[–] pimento64@sopuli.xyz 18 points 1 year ago (1 children)

People have been able to easily make their own TV and Movies since consumer-grade videotape cameras became affordable. When was the last time you willingly sat down and watched amateur direct-to-video media that wasn't porn?

[–] Lugh@futurology.today 1 points 1 year ago* (last edited 1 year ago) (1 children)

That's missing the point. Yes, you could have made a version of Game of Thrones with a smartphone & your friends in costumes made from thrift store clothes, but there's a reason everyone wants the one HBO spent a billion dollars to make. Now (or very soon) that advantage will disappear.

With generative video, such as Sora is demonstrating, everyone will be able to make the same standards as Hollywood. Its financial and skills clout won't count for anything, or confer any advantages any more.

[–] CanadaPlus@lemmy.sdf.org 3 points 1 year ago

We know so little about how Sora works I'm reluctant to assume it will get better. It could be that it fundamentally isn't easy to force it to render a specific person twice, for example. It definitely has a limitation with panning back to the same stuff.

Otherwise, yeah. I'm not sure why this is controversial. I guess most people here think only Americans can direct or edit? Like, statistically, there's bound to be a Speilberg born in a slum somewhere.

[–] CluelessLemmyng@lemmy.sdf.org 10 points 1 year ago (1 children)

Sort of but it will be because of the rise of India and China's film industry and even then, those two industries have shoe-horned themselves into a stereotype for their films with musical numbers and party-approved only content, respectively.

One of the most difficult barriers to culture soft power is language. America capitalized early on that English is the most common tongue to communicate in across the world. So the barrier to introduce new media is easier.

That being said, Hollywood adapts to what the people want. Have you noticed that fewer blockbusters are singularly "America! Fuck yeah!" focused? More and more films from Hollywood have foreign, English as a second/third language actors, exotic foreign locations, and are less likely to contain villains of specific countries?

In short, Hollywood's soft power is changing to be liked more in other cultures, but until large film industries like China and India are less domestic-focused, it isn't going to be dethroned anytime soon.

[–] Cort@lemmy.world 1 points 1 year ago

One thing I think a lot of people don't realize is that a non-insignificant amount of Hollywood content is produced in Canada due to their generous tax breaks

[–] RobotToaster@mander.xyz -4 points 1 year ago (2 children)

Why else would the US government be so eager to "regulate" AI?

[–] canis_majoris@lemmy.ca 3 points 1 year ago

I'm sure the fact that you can pretend to be anyone has nothing to do with it.

I'm sure it's just about Hollywood's hegemony.

It's definitely not because of deepfakes and propaganda, no sir.

[–] CanadaPlus@lemmy.sdf.org 0 points 1 year ago* (last edited 1 year ago)

Like a million reasons, which are all over the internet, and futurology spaces in specific.