this post was submitted on 02 Mar 2024
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20 minutes of trailers and 10 minutes of AMC puff pieces including the Nicole Kidman OMG Cinema commercials.

Earlier today I went to an AMC IMAX theater to watch Dune Part 2 (spoiler free review, a great film), and instead of the film starting at the scheduled time we have to duck around for 30 min before the film starts (which even then isn't true since we get two 30 second studio logos).

I'm so happy that most theaters I go to are smaller with usually only a preview or two.

But for AMC, fuck you.

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[–] JoshuaFalken@lemmy.world 52 points 2 years ago (4 children)

Honestly, this has been standard at every chain theatre I've been to for a decade or more. Once reserved seating became the norm, we just show up fifteen minutes after the 'start' time and walk in to the house lights dimming.

Agree with your review of Dune though.

[–] GekkoState@lemmings.world 8 points 2 years ago (2 children)

I stopped going to movies after covid, but i was at one movie whereca fight broke out in that exact scinario. A group showed up right as the previews were ending to find other people had taken their seats. Its escalated where the girls were physically fighting and the manager had to break them up.

AMC restarted the movie and gave everyone a free ticket to another movie after this 2 girls were escorted out.

[–] MimicJar@lemmy.world 5 points 2 years ago

I'll take random throw downs over a Twister reboot trailer.

[–] FlashMobOfOne@lemmy.world 2 points 2 years ago

I generally only go to matinees when I go, so if someone's in my seat it's no big deal to just take another one, thankfully.

[–] FlashMobOfOne@lemmy.world 5 points 2 years ago

This is the way.

[–] MimicJar@lemmy.world 2 points 2 years ago

I probably won't be back until Dune 3, but by then 3 years will have passed and I'll have learned nothing.

[–] TropicalDingdong@lemmy.world 0 points 2 years ago (3 children)

reserved seating

I'm so out of touch what the hell is this?

[–] SayJess@lemmy.blahaj.zone 6 points 2 years ago

Assigned seats

[–] Passerby6497@lemmy.world 4 points 2 years ago

Assigned seatings basically. You pay for specific seats when you buy your ticket, kinda like when you purchase theater tickets.

[–] hydrashok@sh.itjust.works 0 points 2 years ago (1 children)

Pretty much every theater does assigned/reserved seating nowadays. You choose your seat numbers when you buy the ticket. No need to show up early to try to scout the best seat or score 5 in a row or whatever. They’re just saying they go to their ticketed seat.

[–] TropicalDingdong@lemmy.world -1 points 2 years ago

Huh. Do you have to pay more for some seats?

Did they at least start selling beer and having decent food?

[–] ech@lemm.ee 37 points 2 years ago (4 children)

20-30 minutes of previews/ads has been standard for at least a decade now. That's not an AMC thing - that's just what most theaters do.

[–] jordanlund@lemmy.world 14 points 2 years ago

More than a decade... particularly with tentpole films like Dune.

[–] BruceTwarzen@kbin.social 1 points 2 years ago

That is insane. I know i fidlike ads way more than the average joe, but how is that acceptable?

[–] Crackhappy@lemmy.world 1 points 1 year ago

I don't see any ads at all anymore so I kinda like it.

[–] fireweed@lemmy.world 16 points 2 years ago* (last edited 2 years ago) (4 children)

Unpopular take, but I like theatrical previews. They're like bonus mini-movies, similar to the shorts before Pixar films. (I hate spoilers so this opinion only applies to movies I wasn't planning on seeing anyway, however I'm not much of a cinephile so that ends up being most of them.) Also it's nice having a buffer for any latecomers to get settled before the feature film starts.

[–] FlashMobOfOne@lemmy.world 13 points 2 years ago (2 children)

I liked them until they became so full of spoilers, now I actively avoid them. It would have been so much cooler if I hadn't known Spider-Man was going to make an appearance in Civil War.

[–] koberulz@lemmy.ml 5 points 2 years ago

Trailers have been full of spoilers since at least the 1930s.

[–] Brokkr@lemmy.world 2 points 2 years ago

That's why it's a mini-movie, you probably don't need to see most of them if the plot can be fully developed and resolved in 2 - 4 minutes.

[–] TWeaK@lemm.ee 9 points 2 years ago

It's not so much the trailers that people complain about, but all the ads.

[–] cooljacob204@kbin.social 2 points 2 years ago* (last edited 2 years ago) (1 children)

They're basically all the same. I also saw dune IMAX yesterday and was very annoyed at sitting through 30+ minutes of ads.

They all have the exact same "epic" music, tone and pace. Non of it was creative and bored the hell out of me.

Dune pt 2 was amazing through, I recommend.

[–] MimicJar@lemmy.world 1 points 2 years ago

I like trailers and previews, but at home while wearing overly revealing shorts. That's the ideal clothing.

[–] recreationalplacebos@midwest.social 16 points 2 years ago (2 children)

This is intentional, it's to give the edibles time to kick in.

[–] niktemadur@lemmy.world 3 points 2 years ago

AMC Mountain High, with CBD Jujyfruits and Indica Caramel Popcorn!

[–] MimicJar@lemmy.world 2 points 2 years ago

Shit. I did mine hours too late.

[–] willya@lemmyf.uk 8 points 2 years ago (1 children)

The previews are part of the experience in my opinion. We can def do without the Nicole Kidman so many years celebration. This probably belongs more in unpopular opinion more than anything else. Some home setups even preroll future trailers. It’s an option in Plex.

[–] MimicJar@lemmy.world 0 points 2 years ago

Upvoted for your opinion, but also

No.

[–] Blackmist@feddit.uk 6 points 2 years ago

That's how all cinemas near me have done it for ages, and the main reason I don't go, apart from it costing more than a 4K blu ray for the both of us to go.

Only 10 minutes of ads? I think it's normally more than that. And there's always a Kevin Bacon one in there.

[–] reddig33@lemmy.world 5 points 2 years ago (1 children)

Look for a theater in your area that serves food (not just snacks). They generally have a better clientele, they usually kick people out who don’t behave, and they don’t waste time on corporate rah rah nonsense like ten minutes of Nicole Kidman commercials.

[–] MimicJar@lemmy.world 2 points 2 years ago

I'll take 10 minutes of Kidman fever dream over the trailers for every fuckin movie in existence.

[–] aleph@lemm.ee 2 points 2 years ago* (last edited 2 years ago) (1 children)

I generally prefer Regal for the screening options but the one thing AMC do better is the seating. Way more comfortable.

[–] MimicJar@lemmy.world 2 points 2 years ago (1 children)

The seat was very comfortable, I sat in it for 30+ extra minutes.

[–] aleph@lemm.ee 2 points 2 years ago

Hey, at least you can recline while you sit through the third pickup commercial!

[–] delirious_owl@discuss.online -2 points 2 years ago (1 children)

Why do people go to theaters? My home is nicer

[–] MimicJar@lemmy.world 9 points 2 years ago

My home doesn't have Dune 2 playing and I got water coolers to talk around.