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Does anyone understand the point of advertising a game doing something that, after downloading, it does not do? (lemmy.dbzer0.com)

submitted 2 years ago* (last edited 2 years ago) by Melatonin@lemmy.dbzer0.com to c/asklemmy@lemmy.ml

139 comments fedilink hide all child comments

It seems like if what you're showing is what you understand they find appealing and fun, then surely that's what should be in the game. You give them that.

But instead, you give them something else that is unrelated to what they've seen on the ad? A gem matching candy crush clone they've seen a thousand times?

How is that model working? How is that holding up as a marketing technique???

(page 3) 42 comments

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[–] magic_lobster_party@kbin.social 2 points 2 years ago* (last edited 2 years ago)

My guess to why the ads are so different:

The firms making the ads are probably completely separate from the developers. Could be just random people from fiverr making the ads. They get barely any gameplay footage, so they just come up with some random gameplay that looks fun in an ad.

I guess the game developers might be some random people from fiverr as well.

As to why it works: no idea. I guess some people just don’t care, and given how cheap these games are to make they probably just need a few people to break even.

[–] Omega_Haxors@lemmy.ml 1 points 2 years ago

Same reason they made ads that click themselves even though it literally costs them money: because people are fucking sheep. It works.

[–] blazera@kbin.social 1 points 2 years ago

The profit margins for selling a game are pretty high when you dont have to make the game.

[–] PP_BOY_@lemmy.world 1 points 2 years ago

Data harvesting. How many people just click "Accept" for every permission an app wants? It doesn't matter if the people never open it or delete it right away, it only takes seconds for the app to scan all that data and send it off once it has access.

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