Science

That's what big fruit wants us to think :P you can't buy natural fruit anywhere, we have mutated all of our fruit crops to be sweeter and larger by selection and it is very easy to overeat fruit to an unhealthy degree.

Sugar itself isn't bad, it's the fact that we are consuming far too much of it. The sugar in fruit is far less concentrated and attached to a lot more nutrients than a lot of sources of processed simple sugars. I'm fact, fructose (the sugar found in fruits) does not suppress hunger like sucrose (table sugar).