this post was submitted on 29 Dec 2023
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AI-created “virtual influencers” are stealing business from humans::Brands are turning to hyper-realistic, AI-generated influencers for promotions.

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[–] mtchristo@lemm.ee 1 points 2 years ago

That's what AI is made for. Bull-shiting.

[–] Ilovethebomb@lemm.ee 1 points 2 years ago

What's funny to me, is AI generated content is virtually indistinguishable from heavily filtered content, but it cannot replicate a high resolution, untouched image.

So, obviously it's putting influencers out of a job.

[–] Lucidlethargy@sh.itjust.works 0 points 2 years ago (1 children)

If your job is easy, then it'll probably get replaced with AI eventually. What's easier than being an influencer?

[–] UnderpantsWeevil@lemmy.world -1 points 2 years ago

So much of the job is face tuned and post-productioned anyway. And what are you even doing? Unboxing videos? Soy face in front of a sports car or a machine gun?

The real job of the modern influencer isn't sitting in front of a camera. It's all the SEO and brown nosing and cross-posting to raise your brand profile.

In a media economy where everything is online is it any wonder that an AI video in a feedback loop with a bunch of AI controlled bot "users" is going to max out on a platform that only knows how to reward these artificially manipulated metrics?

[–] gravitas_deficiency@sh.itjust.works -1 points 2 years ago (1 children)

Forgive me for being entirely unsympathetic, but I would not call being an “influencer” a “job”.

[–] DingoBilly@lemmy.world 0 points 2 years ago (1 children)

Are you a boomer?

Just because you don't like or understand something doesn't mean it's not a job. I think it's a bit ridiculous myself but at end of day it's no different to being a celebrity for whatever reason and it's still a job.

Nope: mid 30s, politically progressive, software engineer.

I don’t like people who make a living off of simply “being famous” either - e.g. the kardashians.

I understand exactly what an influencer is and does. I just don’t like what they do, because the vast majority of what successful influencers do is to aggressively perpetuate some of the worst aspects of social media, as well as rampant consumerism and unbounded capitalism in general.

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