I think it's telling that flipboard's received a fairly welcoming reaction from the larger fediverse, while threads had huge backlash. Meta and their practices were always the problem.
this post was submitted on 18 Dec 2023
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Tumblr's plans, too, are met quite warmly, just as federation should be. Corporate players are very unlikely to destroy Fedi due to its distributed nature, and are generally going to improve reach and strengthen the trend of federated social networks. It's just that people and admins simply don't want to have anything to do with the absolute shit show that is Meta.
FIlpboard started as a magazine view for your social media, and if this goes right, this could be a return to form for Flipboard. I love their app and user experience but its been rudderless for the past few years as a news federator.
"If you’re a publisher, creator or brand on Flipboard, you’ll start to see new visitors and engagement as people discover and share your content across the growing Fediverse."
And there's the rub. Once something starts talking about brands, the whole thing just means someone is trying to make money off of someone else's work.
Now, that's not an inherently bad thing! That's part of how an open system works. It just means that whatever is joining the fediverse has to be watched carefully and pruned as soon as it starts turning into spam.
Like it or not, social media is part of a lot of company's marketing and ad campaigns. If you want engagement, you have to eat the shitty apple.
Mastodon should be building a fair and anonymous ad platform to support this business, but I know that goes against federation and the principles.