It seems like Zizek's primary function is to sell whatever happens to be the current neoliberal desire to left-minded people who otherwise wouldn't buy into the bullshit narrative unless presented by someone vaguely leftish and academically respected.
Is this why YouTube recommends me so much Zizek? I stopped watching anything with him years ago, but the algos keep pushing it.
Makes me wonder...what other public figures are used to siphon energy on the left away from more radical ideologies or steer radical energy towards opinions more favorable for global north capital?
Is there any good literature on capital co-opting leftish figures, movements, & ideas to diffuse revolutionary energy or effective resistance to imperial/liberal desires? Anything modern-ish that takes algorithmic content curation into account?